About

Distill: To Extract the Essence Of

With more than 15 years of experience in branding, marketing, and communications, across a variety of sectors, I’ve noticed one thing … people actively support their favorite brands when they connect with them on a personal level.

But honing in on this level of audience engagement can feel overwhelming, especially for small businesses, nonprofits, and associations who are working with limited resources. It’s easy to feel inundated by the vast number of marketing tactics and platforms that exist; or to spread yourself thin, only to see unfavorable results.

Impactful branding, marketing, and communications take time, strategy, and patience. While there isn’t a one-size-fits-all plan for success, I’m here to help you distill your brand and get down to promoting the essence of what makes you you. In doing so, you’ll attract your ideal customer and see results that make you smile.

Hi, I’m Sara

Having worked on small communications teams for years, I understand how overwhelming and time-consuming it can be to prioritize and execute branding, marketing, and communications initiatives. I’m passionate about helping brands tell their story to connect with their ideal audiences, and develop plans that are easy to execute with successful results.

All In The Family

Entrepreneurship runs in my family. Both of my parents have had a small businesses, as did my maternal great-grandfather, William Delmore. In the mid-1900s, he owned Delmore’s Liquor Shop in Waukesha, WI, and sourced a Kentucky Straight Bourbon Whiskey with the family name, Delmore’s Special Reserve—distilled and bottled by Barton Distilling Company. For our family, this “special reserve” is notable in more ways than one, and now inspires the name of this next generation of small business.